Everyday, my mind focuses on how to implement programs that have a compounding effect on efficiencies. In other words, I deliberately invest my time and money today on actions that will return time and money. Leverage is available for anyone who seeks it out. I know this because it's something I seek. The beauty of collaboration and sharing is that together we have a shot at doing what is impossible otherwise. I freely share my tips, hacks and options to those who want to connect.
Here are many ways to market your business...
Now that you've identified where you are spending your time and money, let's look at the reality of the effective of each option...
According to Nielsen's Ratings on Trust in Advertisement, the two most effective ways of marketing your business is 1. Recommendations from those we know and 2. Online reviews from strangers. I can point you to great tips, tricks and hacks on how to we help others capitalize on the two most trusted ways to market their businesses.
I found a way to quickly and easily get a Truly Fully Functional website... with Artificial Intelligence (AI)...
Lately, there's a buzz going around about how you can get a website in minutes because of artificial intelligence, AI. An AI website builder is simply a website creator that can build a multiple page, fully functional website for us based on our industry. We don't need to be technical. Unlike the traditional website builders without AI, we in theory don't need to have experience creating eye-pleasing designs and layouts. We simply should be responsible for editing the actual content and copy (words) we want to share with the public about our company. I reviewed three different companies that proclaim Artificial Intelligence and here's my pick.
Build a better mousetrap, and the world will beat a path to your door.
~ Ralph Waldo Emerson
In recent past...
If you build a better mousetrap and neglect marketing, you’ll die alone and broke with a garage full of mousetraps.
~ Mac Ross
Automation is changing the landscape of marketing. Whereas before marketing may have been neglected due to a lack of time, expertise or budget, now, there's no excuse.
It's a wild statement, as it's our instinct is to focus on sales. Sales is focused on generating leads. Instead, start connecting. Create marketing strategies focused on generating conversation or a demand for your products or services. However, oftentimes, marketing is an afterthought. Shift your perspective on what marketing is and, what it isn't and you'll end up moving more product, selling more services and creating stronger relationships than ever before.
Yesterday, I shared my new logo and mentioned my new tagline, "The Art and Science of Captivating Mindshare." Today, I'd love to share my thought process as I created this tagline for my marketing business. I'll start with mindshare and work backwards.
According to Wikipedia, mindshare relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names.
If you think about it, to become front of mind with a prospect when a need or want happens is the ultimate goal. When we're ready to part ways with our hard earned cash to buy what we want or need, most of us have already spent time "looking" and have someone or some place in mind to start with... that starting place is where we, as businesses, want to be. We want to have a chance to offer our products or services to consumers ready to buy. Marketing brings prospects to the table and if done to perfection, the person that sells the consumer is the consumer himself.
In other words, by the time prospects speak to you, wouldn't it be great if they already knew something about you and your business that made them WANT to do business with you... maybe even before you EVER knew them?
Ah, to captivate. It's my goal to equip businesses to grow by rewarding advocates of products or services they believe in. We share from a position of providing an effective, transparent solution to problems in such a way that even the majority of the population, being sales resistant, would be captivated. They would consider our offers and either become customers or tell others they know about us, leading to the organic growth of good.
The science side of marketing pertains to technology and tools available for us to use to share our message with others. Technology allows us to turn our advocates and customers into referral centers. Certain tools take into the psychology of consumers and rewards our customers to edify our businesses with those they know.
The art side of marketing pertains to relationship building. This requires an understanding personality types. It teaches us that only 15% of us like to be sold to, yet 100% of us want to buy. For example, the last time I bought a car, as I walked around dealership lots, I typically saw 3 or 4 sales reps waiting to pounce. If someone approached too early and asked me if I needed help finding something, my knee jerk reaction was to say, "No thanks, just looking." Ironically, I was open to conversation, just not quite the sales conversation yet. It's not to say that I don't believe sales reps should approach prospects, I just believe they should buffer their sales conversation with something relational. You know, create rapport! For example, one sales rep, approached me and as I was ready to brush him off, he said, "Hot day! Would you like me to grab you a bottle of water?" I said, "No thanks, I'm good! However, I'm interested in test driving your 4 Runner."
The art side of marketing says, "There may be a well known Goliath in your arena, but there's also only one of you! And, that's what really matters."
For several days, I went round and round racking my mind for the perfect mascot that would both inspire me to deliver as well as drive home the point of my new tagline, "The Art and Science of Captivating Mindshare". Well, I have four rescue pets, a 95 pound wannabe German Shepherd mix and 3 cats and I see myself surrounded by more fluffy animals in the future as well.
In my quest for a mascot, it occurred to me that my 3 cats, all different in color and personality, had one thing in common... their love of cardboard boxes. Cats can't help but climb into cardboard boxes.
Marketing doesn't need to cost an arm and a leg. It just needs your brain. Bright personality is a plus.
By turning marketing into a game anyone can play, the engagement within these campaigns puts your business name front and center, repetitively branding your business, creating more customers. Who doesn't want to earn points, redeem rewards, win prizes and rank in leader boards. It's human nature to want to play. We fill out raffles to win a car knowing that the chances of winning are slim to none, yet, we can't help but play. The viral sharing of your campaign lowers the cost of marketing while raising the positive exposure of your brand.
Game theory marketing offers the ability for businesses to reward consumers to virally share their marketing campaigns. In other words, a marketing campaign that promotes your products and services by creating a fun and competitive environment to WIN prizes and EARN recognition!
There are great tools and techniques available for anyone who wants to start incorporating engaging marketing programs.
The following graph from Business Insider 2015 is telling.
I couldn't think of a better time of year to start my official blog. It's the week of Thanksgiving. I have my family, my health, a sound mind and love for others. I'm a wife, entrepreneur, blogger, sister, daughter, mother of many rescue animals and I have over 15 years experience as a marketer. My God given gift is COLLABORATION.
Marketing Strategist. Entrepreneur. Influencer Marketing. Blogger.