Marketing doesn't need to cost an arm and a leg. It just needs your brain. Bright personality is a plus.
By turning marketing into a game anyone can play, the engagement within these campaigns puts your business name front and center, repetitively branding your business, creating more customers. Who doesn't want to earn points, redeem rewards, win prizes and rank in leader boards. It's human nature to want to play. We fill out raffles to win a car knowing that the chances of winning are slim to none, yet, we can't help but play. The viral sharing of your campaign lowers the cost of marketing while raising the positive exposure of your brand.
Game theory marketing offers the ability for businesses to reward consumers to virally share their marketing campaigns. In other words, a marketing campaign that promotes your products and services by creating a fun and competitive environment to WIN prizes and EARN recognition!
There are great tools and techniques available for anyone who wants to start incorporating engaging marketing programs.
The following graph from Business Insider 2015 is telling.
I couldn't think of a better time of year to start my official blog. It's the week of Thanksgiving. I have my family, my health, a sound mind and love for others. I'm a wife, entrepreneur, blogger, sister, daughter, mother of many rescue animals and I have over 15 years experience as a marketer. My God given gift is COLLABORATION.
Marketing Strategist. Entrepreneur. Influencer Marketing. Blogger.