*A message to Coronavirus aka COVID-19...
You're a VIRUS that MUTATES to DESTROY. Yet, you've chosen to mess with us, HUMANS who ADAPT to THRIVE. We don't just adapt to survive for we were all given dreams and desires that we are dusting off because you have reminded us that people and the time we have left is precious. Ironically, you think you've found a way to keep us apart, however, you've inadvertently brought us closer together. We know we need keep our distance physically from one another, yet because of the foresight of smart folks who created so many incredible tools, we are ready to adapt our businesses and more importantly, our mindsets, to overcome TOGETHER the challenges we know we'll face in the weeks and months to come.
*A message to my fellow Humans...
Join me for 7 days of Zoom... daily at 10 am Central Time between Friday 3/20 to Thursday 3/26 to discuss ways small business owners can easily and effectively hyper-communicate with your audience, both new and existing customers, as well as how to build your referral network. All are welcome.
Register in advance for this meeting:
After registering, you will receive a confirmation email containing information about joining the meeting.
Hyper-communicating in chaotic times,
Here are many ways to market your business...
Now that you've identified where you are spending your time and money, let's look at the reality of the effective of each option...
According to Nielsen's Ratings on Trust in Advertisement, the two most effective ways of marketing your business is 1. Recommendations from those we know and 2. Online reviews from strangers.
Schedule a demo and I can show you how others capitalize on the two most trusted ways to market their businesses.
How to get a Truly Fully Functional website for free, Fast and Easy... with Artificial Intelligence (AI)... that's how. (I reviewed 3 AI Website Builders and can recommend one.)
A little background on me... About 12 years ago, I started developing websites out of necessity. I needed one and hiring someone was out of my budget. Then, 9 years ago, I discovered website builders that offer templates but no structure, so building a functional website still took quite a bit of time. Fast forward to today.
Lately, there's a buzz going around about how you can get a website in minutes because of artificial intelligence, AI. An AI website builder is simply a website creator that can build a multiple page, fully functional website for us based on our industry. We don't need to be technical. Unlike the traditional website builders without AI, we in theory don't need to have experience creating eye-pleasing designs and layouts. We simply should be responsible for editing the actual content and copy (words) we want to share with the public about our company. I reviewed three different companies that proclaim Artificial Intelligence and here's my pick.
Build a better mousetrap, and the world will beat a path to your door.
~ Ralph Waldo Emerson
In recent past...
If you build a better mousetrap and neglect marketing, you’ll die alone and broke with a garage full of mousetraps.
~ Mac Ross
Automation is changing the landscape of marketing. Whereas before marketing may have been neglected due to a lack of time, expertise or budget, now, there's no excuse.
It's a wild statement, as it's our instinct is to focus on sales. Sales is focused on generating leads. And, marketing is focused on generating conversation or a demand for your products or services. However, oftentimes, marketing is an afterthought. How do we automate marketing in a way that frees up our time to spend with those who want to talk to us about our products and services? This is where marketing automation comes into play. Shift your perspective on what marketing is and, what it isn't and you'll end up moving more product, selling more services and creating stronger relationships than ever before.
Yesterday, I shared my new logo and mentioned my new tagline, "The Art and Science of Captivating Mindshare." Today, I'd love to share my thought process as I created this tagline for my marketing business. I'll start with mindshare and work backwards.
According to Wikipedia, mindshare relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names.
If you think about it, to become front of mind with a prospect when a need or want happens is the ultimate goal. When we're ready to part ways with our hard earned cash to buy what we want or need, most of us have already spent time "looking" and have someone or some place in mind to start with... that starting place is where we, as businesses, want to be. We want to have a chance to offer our products or services to consumers ready to buy. Marketing brings prospects to the table and if done to perfection, the person that sells the consumer is the consumer himself.
In other words, by the time prospects speak to you, wouldn't it be great if they already knew something about you and your business that made them WANT to do business with you... maybe even before you EVER knew them?
Ah, to captivate. It's my goal to equip businesses to grow by rewarding advocates of products or services they believe in. We share from a position of providing an effective, transparent solution to problems in such a way that even the majority of the population, being sales resistant, would be captivated. They would consider our offers and either become customers or tell others they know about us, leading to the organic growth of good.
The science side of marketing pertains to technology and tools available for us to use to share our message with others. Technology allows us to turn our advocates and customers into referral centers. Certain tools take into the psychology of consumers and rewards our customers to edify our businesses with those they know.
The art side of marketing pertains to relationship building. This requires an understanding personality types. It teaches us that only 15% of us like to be sold to, yet 100% of us want to buy. For example, the last time I bought a car, as I walked around dealership lots, I typically saw 3 or 4 sales reps waiting to pounce. If someone approached too early and asked me if I needed help finding something, my knee jerk reaction was to say, "No thanks, just looking." Ironically, I was open to conversation, just not quite the sales conversation yet. It's not to say that I don't believe sales reps should approach prospects, I just believe they should buffer their sales conversation with something relational. You know, create rapport! For example, one sales rep, approached me and as I was ready to brush him off, he said, "Hot day! Would you like me to grab you a bottle of water?" I said, "No thanks, I'm good! However, I'm interested in test driving your 4 Runner."
The art side of marketing says, "There may be a well known Goliath in your arena, but there's also only one of you! And, that's what really matters."
For several days, I went round and round racking my mind for the perfect mascot that would both inspire me to deliver as well as drive home the point of my new tagline, "The Art and Science of Captivating Mindshare". Well, I have four rescue pets, a 95 pound wannabe German Shepherd mix and 3 cats and I see myself surrounded by more fluffy animals in the future as well.
In my quest for a mascot, it occurred to me that my 3 cats, all different in color and personality, had one thing in common... their love of cardboard boxes. Cats can't help but climb into cardboard boxes.
By turning marketing into a game anyone can play, the engagement within these campaigns puts your business name front and center, repetitively branding your business, creating more customers. Who doesn't want to earn points, redeem rewards, win prizes and rank in leader boards. It's human nature to want to play. We fill out raffles to win a car knowing that the chances of winning are slim to none, yet, we can't help but play. The viral sharing of your campaign lowers the cost of marketing while raising the positive exposure of your brand.
Game theory marketing offers the ability for businesses to reward consumers to virally share their marketing campaigns. In other words, a marketing campaign that promotes your products and services by creating a fun and competitive environment to WIN prizes and EARN recognition!
There are great tools and techniques available for anyone who wants to start incorporating engaging marketing programs.
The following graph from Business Insider 2015 is telling.
I couldn't think of a better time of year to start my official blog. It's the week of Thanksgiving. I have my family, my health, a sound mind and love for others. I'm a wife, entrepreneur, blogger, sister, daughter, mother of many rescue animals and I have over 15 years experience as a marketer. My God given gift is COLLABORATION.
Marketing Strategist. Entrepreneur. Digital Marketer. Blogger.